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Obay Phase Two Revealed


Torontoist: Obay Phase Two Revealed

Well, the secret is out. I was fascinated with the Obay ads as well as everyone else. They were brilliantly done. It’s just that now we know who was behind them, it’s… anti-climactic. I just wish they were promoting something more… um… interesting. Somehow “Ontario Colleges” as the punch line for some thing this cool underwhelms… Oh well.

But, that being said, I was having this very argument with a friend of mine over coffee: University isn’t for everyone. In fact it’s probably a colossal waste of time for a lot of the people there. Academia has become a business though and higher and higher numbers of recruits are needed to keep the profits coming…

And here is the big question for me: If I knew then what I know now, would I have gone to University? I’m still trying to answer that one.


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